It was announced yesterday that Fantasy Flight Games will merge in to the Asmodee group. So what does this mean for the future of Fantasy Flight Games and its existing product lines?
Q&A taken from the Fantasy Flight press release
How will FFG’s and Asmodee’s product lines be affected?
FFG’s new and existing product lines will continue to be developed by FFG and sold under the FFG logo. FFG will stay a fully independent publisher in the Asmodee Group, and intends to keep creating the best games possible. A few of FFG’s products, whose identity may be deemed a better fit under a different Asmodee Group brand, may transition within the group.
Similarly, Asmodee’s existing and new products will continue to be developed by Asmodee’s creative staff and/or affiliate studios, and published under the Asmodee, or the independent studios’, logo. Those Asmodee games deemed a great fit for FFG may transition to FFG’s catalog.
The Asmodee Group has close business ties with a number of important board game publishers, such as Repos, Matagot, Ystari and others. How will the merger impact those relationships?
The union gives Asmodee and its partners access to FFG’s strong logistical and operational presence in North America, as well as access to FFG’s proprietary development tools and manufacturing infrastructure. Beyond those advantages, the identity, product development, marketing (such as website and convention presence) and sales representation of Asmodee’s close publishing partners will be unaffected.
FFG has many important intellectual property licenses. How will these be affected, and will other Asmodee partners and affiliates be able to take advantage of those licenses?
FFG expects to retain all of its licensing relationships, and will work with both Asmodee and its licensers to extend licensing potential to those parts of the Asmodee Group that makes sense for the overall product strategy and the individual license.
How will North American hobby market retailers and distributors be affected by this merger?
There are no immediate plans to change any of FFG’s or Asmodee’s hobby market retailer or distributor relationships in North America.
Most game retailers outside the U.S.A purchase FFG’s product from international distributors, many of whom translate and publish FFG’s product in their local languages. How will these distributors work with the combined entity?
For the foreseeable future, it is anticipated that current and upcoming FFG products will continue to be localized and sold by FFG’s existing international partners. Asmodee intends to work with those same distributors to broaden product availability, marketing presence, and organized play support where possible.
When should international players expect to see improvements to FFG’s organized play programs?
While incremental progress will happen sooner, players should expect that it will take more than a year for all intended improvements to be implemented.
Hopefully this will answer some of your initial questions/concerns, if I find out anything more I will be sure to update here.
It certainly is an interesting time for the board gaming industry, especially as earlier on this year Asmodee also announced the acquisition of Days of Wonder. With two big mergers in the space of six months what will be next for Asmodee?